Targeted advertising for the product, positioning against competing products on the shelf.
Legal information regarding ingredients, expiration date, manufacturer details.
Product tracking for retail.
Protection against confusion, counterfeiting, and theft
Sealing, resealing, light protection
A food label conveys anticipation of enjoyment, but at the same time it must also comply with all food and packaging regulations.
When selecting the material, the behavior of the end user and technical requirements, such as frost resistance for frozen products, play a key role.
From simple labels for strawberry jam sold by a large retailer to highly refined labels for premium olive oil sold in delicatessens, from small print runs with many different varieties to large print runs: Gallus printing presses meet all requirements in terms of print quality and productivity.
There is probably no other market segment where the range of requirements is as wide as for beverage labels: from fast-moving, simple lemonade labels to highly refined, durable wine or spirits labels.
In addition to decorative requirements, technical properties such as washability, recyclability, and application speed of beverage labels are the main factors determining the choice of substrate, printing process, and degree of finishing.
Gallus printing presses contribute significantly to this success thanks to their modular design and wide range of inline finishing options.
These products convey a zest for life during actual care and also in the immediate environment. Accordingly, modern materials such as no-label-look substrates are combined with a wide range of finishes such as screen printing, hot foil stamping, cold foil printing, or metallic effects.
The long service life and demanding environment place high technical demands on the right choice of substrate and the printing and finishing process, which must be mastered for everything from small print runs with a wide variety of products to large print runs.
Thanks to their outstanding print quality and high flexibility in terms of applications and printing processes, Gallus products make a significant contribution to the winning elegance of personal care products.
The packaging of pharmaceutical products is experiencing above-average growth in the packaging market.
Due to the growing share of non-prescription OTC (over-the-counter) products, vitamin preparations, and food supplements, product decoration is also becoming increasingly important in pharmaceutical packaging.
Requirements for protection against confusion and counterfeiting, as well as the production conditions specified by guidelines, require appropriate production conditions and resources. Gallus printing presses meet these requirements perfectly.
Industrial labels are used to identify liquids, solids, parts, and components. Product decoration is used to visualize contents. Industrial labels can also contain information for controlling logistics processes.
To do this, this type of label has to meet a bunch of technical requirements, like being able to handle different temperatures, sticking well, lasting a long time, being scratch-resistant, and not letting liquids through. Sometimes, industrial labels are also expected to help prevent counterfeiting.
From simple, fast, and efficient printing to complex special labels, Gallus printing presses support label printers in every way.
From scented candles to cleaning products, from basic necessities to lifestyle items, whether consumed in a single use or over several months, household items accompany us in our daily lives. At the same time, more and more similar products with similar properties are competing for the buyer's attention.
In addition to decorating products, labels for household products also serve as information carriers. They show us what the product is used for and instruct us on how to use it correctly.
When manufacturing labels for household products, it is important to combine a high level of information with an appealing design. Gallus printing presses stand out in this market segment thanks to their high flexibility, coupled with a high degree of specialization.
