As of drupa 2016, Heidelberg will be repeating its approach with the Speedmaster series by presenting its entire digital printing offering under a standardized family name, the “Fire” product line. While the Heidelberg Speedmaster range predominantly stands for maintaining the competitiveness of a print shop’s core business (operational excellence) for commercial and packaging printing, the digital printing portfolio is aimed at particularly innovative business models and pioneering printing applications (business innovation). With this rename, Heidelberg is increasing both the clarity of the entire offering and the recognition value of the brand for customers.
“The name “Fire” for Heidelberg’s digital printing portfolio stands for performance, dynamism and growth – and also for digitally “transmitting” data and ink onto different surfaces. We want to send a clear message to our customers that we have one of the highest performance digital printing offerings in our industry”, says Jason Oliver, Head of the Digital Division at Heidelberg.
As part of the standardization of Heidelberg’s digital printing portfolio under a family name, the digital label converting system Gallus DCS 340, which was developed together by Gallus and Heidelberger Druckmaschinen AG, receives the new name Gallus Labelfire 340 as of drupa 2016.
The successful launch of this digital inline converting system happened already at Labelex-po 2015 in Brussels. Gallus Labelfire 340 is the first ever modular digital converting system from Gallus – an inkjet printing module integrated into a Gallus machine platform combines the latest digital printing technology with the benefits of conventional printing and further processing technology. This new machine system – developed as a joint venture between Heidelberg and Fujifilm, the leader in inkjet technology – sets new standards in label printing in terms of quality, short-run production efficiency and scope for customisation. By combining the strengths of digital printing with an inline finishing process that has been specially optimised for digital printing, the Gallus Labelfire 340 gives users the chance to varnish, embellish and further process labels inline – from the roll to the finished die-cut label in a single production operation.
Gallus DCS 340 becomes Gallus Labelfire 340 – for flexible label production